TWELVE‘Keeping clubs grounded, communities united’
A fan-led campaign exploring the growing commercialisation of football and the role supporters play in protecting the game’s working-class roots. This project stemmed from the ideas of my graphic arts research project; The project is built on the working-class values embedded within football culture. Twelve, as a campaign, protects these values through toolkits, stickers, and stencils, providing fans with the tools to reclaim their game. Twelve encourages visible fan expression and community voice. The project positions itself with the people, a protest for the people by the people.